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How will social media ever deliver sales outcomes without tough work? That’s at least why Jennings, a social media marketing company, and Coffman Group, a social media sales company, partnered to continue to work through marketing and sales integration without disturbing their proprietary method of delivering outcomes.
The Coffman Group, a professional training program provider, will host a “Social Media Marketing and Selling” by Valerie Jennings on Wednesday, June 8, 2009 at 8:00 a.m. The presentation will highlight social medias effects on the selling process: B2B and B2C.
According to a study presented by Netpop Research, more than 105 million Americans contribute to social media. Valerie Jennings, president and CEO of Jennings Public Relations and Advertising, will discuss Web-based conversation tools driving online discussions of brands and products. Also addressed in the discussion will be tactics for B2B and B2C connections with your prospects.
Date: Wednesday, June 8, 2009
Time: 8:00 a.m.
Location: The Coffman Group, Overland Park, KS
Appearance Request: To request this presentation for your organization or in-house, please contact Valerie at Valerie@jenningspr.net or 816-221-1040.
While the number of followers you have on Twitter or how many ReTweets you get can show how far your message is traveling, but the real determining factor of your success should be if you’re meeting your company’s goals and objectives.
According to the Vocus Whitewire, “Social media has removed the filters between your company and the public. Every employee, customer, prospect and other individual connected to your company can influence your online reputation. As a public relations professional, you have to be prepared to control your message and your brand.”
The impacts of social media where recognized when celebrity Ashton Kutcher challenged CNN to a race to reach one million followers on Twitter. Ultimately, Kutcher won the challenge. “I think it’s a huge statement about social media for one person to actually have the ability to broadcast to as many people as a major media network,” Kutcher said.
Due to the contagious hype of Twitter flooding the social media world many new users are turning to applications such as TweepMe to gain thousands of followers to spread their message. According to Tweepme.com, “TweepMe is the easiest way to get new followers on Twitter. When a new member joins, every other member automatically follows the new member, and the new member follows them back. The process is gradual and happens over the course of weeks or months depending on the number of TweepMe members.”
As of May 6, 2009, TweepMe had 4,295 active member subscriptions, meaning that the next subscriber would gain all 4,295 members to follow their account plus those who joined after them. TweepMe comes at a small cost of $12.95 for a lifetime membership. With the click of a button and a small fee users can gain thousands of followers from all over the world.
Companies need to be aware of how they are spreading their message and to who because in reality what is the benefit of applications like TweepMe? More followers, yes, but are these followers interested in what you Tweet or are they just following you for the sake of following you? Wouldn’t it be more beneficial to have followers who have similar interests or related careers? As stated by the Twitter Web site, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
What if these new followers have little interest in your Tweets about what you are doing? They are just a mere number, now what’s the benefit in that? It is important to direct your message and make it meaningful to your specific audience in order to achieve your company’s specific objectives in social media.
Today is the last day of South by Southwests interactive portion and were on our way home now from a great conference. Many discussions were going around about how the interactive world meshes with the film world and how to unite film fans into a central community. An interactive film community can only serve to enhance the experience of a film and continue the message and energy long after the credits roll.
Presenter Charlene Li spoke about social networks saying, “Social networks will be like air. They will hold everything that we do online and offline.”
If youre still down at the festival, check out:
Interactive/Film Fusion: “Where Interactive and Film unite.” Enjoy a hosted bar and nibbly bits, plus the world premiere of Sparhusen at Red Eyed Fly from 8 to 10 pm.
The Coffman Group, a professional training program provider, will host a speaker presentation by Valerie Jennings on Thursday, March 12, 2009 at 9:00 a.m. The presentation will highlight social medias effects on the selling process: B2B and B2C.
According to a study presented by Netpop Research, more than 105 million Americans contribute to social media. Valerie Jennings, president and CEO of Jennings Public Relations and Advertising, will discuss Web-based conversation tools driving online discussions of brands and products. Also addressed in the discussion will be tactics for B2B and B2C connections with your prospects.
Jennings says, “More clients are marketing B2B and B2C online with content related to selling.”
Date: Thursday, March 12, 2009
Time: 9:00 a.m.
Location: The Coffman Group, Overland Park, KS
Entrance: Open to current members of the Coffman Group
Appearance Request: To request this presentation for your organization or in-house, please contact Valerie at Valerie@jenningspr.net or 816-221-1040.
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